How to Test Your Company Website

The best thing you can have for your company is a great website. Without one, you will be losing out on a lot of orders. In order to put together a good site, you will need to have the right software for the design. Once you have designed your pages, you will need to host it on the internet. Depending on what company you use to host your companies web pages, it could run slow or fast. What you want is to have your page run fast. Customers require this when they are making purchases. They will not buy from a site that is running very slow. They will look to another company to do their business.

How To Test Your Web Page

There are many web page testing sites on the internet that you can visit to see just how slow or fast your pages are loading. Most of them offer this service for free. It is a simple process and takes little time to do. However, these sites will just let you know what is happening but will not be able to fix any problems there may be. You will need to install a good site management tool in order to do more than test it. These software packages will reenact an actual customer experience on your pages. It will search for an item, place it in a cart and then follow through with the purchase. This is all done virtually and not in actuality. They will use a formula to let you know what the outcome of the process was.

Fixing Potential Problems

The software will tell you where your page has difficulty and how you can make corrections. Many times, it is not your actual page that is encountering a problem but the host you are using to have it online. If this is the case, they will recommend other hosts you can go with who will improve your page performance. If it is a problem with the amount of information you have on your pages, they will give you pointers on reducing it and speeding up your page. The software can be set up to do this at different intervals. Sometimes your pages will be slower during heavy traffic periods and they can make suggestions for you at that time. You can have the software perform these tests whenever you want to.

Software that is used to test web designs and pages are easy to find if you do a search on the internet. Find one that will do what you need it to for your business. If your web page does not sell anything but provides information on something, you will want to have the correct test for this. Look at several of them before deciding on the one you will use. Incorrect software programs can have a damaging effect on your business. You could look at reviews of the program before purchasing to make sure it is the right one for your business.





Making the Workplace Safer for All

According to OSHA, there have been over 2 million people in the United States who report that they have been victims of violence in the workplace every single year. There are also many more cases that have happened, but they are never reported for many different reasons. Some of the factors that make some workplaces more susceptible to violence include having to do with exchanging money with the public, working with unstable people, working in an isolated area where no one is around, and or a place where alcohol is served. Many of these factors are taken into account when you are working in an environment that could possibly set you up for violence to occur. If you are trying to avoid violence at all costs, then you should probably want to avoid these types of situations. However, in many cases, this is something that cannot change. You have to try to protect yourself against possibly situations that can turn violent. It is critical to have a rapid security system in place in order to better protect staff and consumers in the workplace.

According to NSC, in the year of 2014 there were about 409 people who ended up being killed at work, due to work related tasks. On average, there were about 16 percent of deaths that occurred in the workplace in the year of 2014. Over the years, workplace violence has continued to grow significantly. Many times, workplace violence occurs unexpectedly, and many staff never thought that they would be the next victim. Environmental factors also play a role in the risks of the workplace being the next target. If you are in an environment that serves alcohol, you are more likely to face them type of violence in the workplace, because you are doing with a crowd that is not stable and that is under the influence. Many times, owners of businesses and managers try to come together to put an end to workplace violence. However, no matter what is implemented in the workplace, they cannot stop violence from happening. You never know when the next episode is going to occur in the workplace. There are angry customers, angry staff and even angry past, that may enter the workplace being violent towards others.

There isn’t much anyone can do to put an end to violence in the workplace. It is just important to understand how it works and what to do in the event of an emergency. Managers, staff and consumers need to all work together to be able to develop strategies and method to better cope with emergency situations. There are systems that can be in place to better serve the community and workplace when an emergency happens. There are systems, such as a mass notification system, that will notify the property personnel immediately, all from pushing one single button. You can also program it so that it can deliver a specific message to specific people instantly. These devices are important because it helps get help when you need it.

Overall, dealing with violence in the workplace is never a fun thing. It can be traumatizing for some and create fear for many because your life could be on the line. It is important that workplaces have a system in place to better manage emergency type situations.


Demand generation marketing is a strategy whereby a business focuses its promotional programs to target specific markets whose primary intent is to build awareness of the company’s products and services to its clients. The demand generation form of marketing intent is to create leads for a business, leads which engage the brand and turn into sales deals.

If you still find yourself asking what is demand generation marketing? Demand generation marketing is meant to create demand for the organization’s product and services through marketing. Three key players determine the demand generation method:

  1. The Players. 
    In the implementation of demand programs to use the company has to collaborate efforts between the sales and marketing department, a schedule can be made so that roles are not reversed, and there is accountability. When engaging the players, it is necessary to establish a plan of what goals you intend to achieve then after putting the practices into action have a constant analysis to determine the level of progress.
    In this area, it is necessary to make a market assessment to ascertain the necessity of outsourcing players because some markets are extensive or dynamic in design and need expertise from outside which more impact as would have compared to the company’s efforts.
  2. The Methods. 
    Demand generation marketing implementation is done through various strategies it is then crucial for a company through its market research and data processing to focus on the method or a combination of them that drives more leads and ensures sale conversion rate is high. Examples of such methods are;
  3. Search Engine Optimization. In this method, the business makes its online visibility amplified through the use of search engine optimized tools. In this process, the industry uses an algorithm which captures the ‘keywords’ of a company’s service or product and integrates them in search engines such that, when a client keys in content related to the keywords in a search engine the company details will come up in the search results. SEO is one of the effective methods of demand generation marketing.
  4. Social Media Marketing. With the advancements in the technology most businesses are relying on social media communities to market their products, through the use of video content, images and infographics a company can use social circles that are frequented by their target clients to post their material. With sites such as Facebook having 1.45 billion average active users per day and YouTube managing an active daily 1.5 billion users, it shows that these are prime areas to target the marketing of a brand’s product and service since it is a cheap method and has a different reach.

III. Email Marketing. A company can also choose to reach its clientele through direct emails to them which is also efficient because the business gets feedback from the client and they can use the information to improve on their practices and target more clients based on the data.

  1. The goal 
    The company should have a clear set of goals of what they intend to achieve, and within what period, that way performance can be measured.

Using Inventory Control System Is Key to Business Success

Any entrepreneur in the distribution and logistics business should be well versed with inventory control. Inventory control is all about being able to oversee one’s stock. It is all about understanding what you have in store, where it is located and when to sell the stock or purchase a new stock and increase client fulfillment as well as prevent any fraud. For your business to excel, it should also rely on the most effective inventory control.

Days are gone when business owners relied on traditional inventory control methods such as use of excel spreadsheets and writing down stocks on books. Today, with the best inventory control system, it is easy to keep track of your stocks and general business operations. With these systems, it means less paperwork and easy sharing of business transaction information.

Why Rely On Inventory Control?

Inventory systems include barcode scanners and inventory tracking programs which are an assortment of software-based tools. These systems help solve many inventory tasks from tracking, shipping, purchasing, storage, turnover, receiving to reordering of stocks. Many green investors confuse inventory control with inventory management. The good news with inventory control is that it undertakes many tasks by taking an all-inclusive approach to inventory. It also empowers companies to use simple practices and increase productivity and satisfy customers’ needs.

There are many types of inventory systems to help you run your business. However, you should choose the best. To easily consider which inventory control software to use, you have to look at the benefits of these inventory systems. Here we go:

  • Accuracy

You have to opt for an accurate inventory system because it gives the correct number of units of goods in stock. They systems are able to achieve high levels of accuracy by counting the number of units placed in the inventory and subtracting what has been taken out of stock.

  • One that boosts efficiency

An inventory system will boost efficiency of your business. You will be able to meet order deadlines and deliver the exact product that has been ordered. Manually tracking stocks will lead to errors and waste time. With the right systems in place, you will know where the product is, when to delivered and figure out how to speed up the shipping procedure. These systems also provide tracking numbers and delivery addresses making it easy to find your clients location.

  • Increased security

A good inventory system will keep all stock and tracking information secure. The system controls access to stock warehouses. If there is a damaged product, it will be accounted for. The system will analyze how the item was damaged and prevent future damages. Hence, customer will be secure from counterfeit and damaged stocks. The system will also help you keep track of any thefts in the warehouses or during shipping.

  • Estimate future demands

The inventory system of choice in place will help you produce desired goods and place them in the inventory. The system will estimate future demand of the commodity and you will stock in more or stock out what clients really need.

Inventory control is important for the growth and survival of your business especially during this digital era. With the best stock control systems in place, it becomes easy to run your business. However, you should focus on the core principles of inventory systems. You must be able to satisfy the demand for material out of stock and keep track of inventory and keep it low as possible.


The Future of Education Technology

Technology’s transformative state is shaping all areas of our lives, and education is in undergoing several technology-driven changes. This is beneficial in several levels especially in attaining a status quo. A look the dynamic world of digital marketing, and the fact that you no longer need to visit a classroom to get the sought after education is an example of just how effective technological changes have been to the education sector.

Education trends foresee the following changes in 2018 and the future as education gets as easy as looking for an injury lawyer.

  • Blockchain

2017 was a big year of the cryptocurrency world seeing an increase in types of coins. While blockchain doesn’t offer solutions to the world’s problems, there are several ideas which show how the blockchain platform will be of benefit to the higher education sector.

There is a possibility of you receiving educoins for releasing your research data under platforms with the Creative Commons license, specifically for reuse. The University of Northhampton supports this possibility.

Also, the future of education technology could see the use of blockchain to reduce the friction at the border checks and customs processes, once the UK leaves the EU. This will be beneficial to international students looking for education opportunities in the UK, well, unless Brexit means that international students are unable to get to the UK to study in the colleges and universities of their choice.

  • Online education for students unable to access visas

For students unable to cough up enough money to travel abroad or when Brexit no longer allows students to obtain visas, the learning analytics project an increase in the number of online education. Some online startups for education already support the idea of nanodegrees, a course wholly complemented by mentoring from the engineers already working in the field.

The good thing about nanodegrees is that there are no universities involved so, the startups like Udacity bypass the sector going directly to the firms in need of new skills.

  • Academia in the dark web

The freedom of movement affects the higher education sector. With the loss of valuable information on climate change because of a few parties who don’t want to protect data or deal with the scientific realities of climate change, having a community of scientists operating behind the scenes could be the only thing that will save the education and findings scientists have invested themselves in.

  • Learning Analytics

The use of learning analytics is going to be of help to universities helping them stay ahead. This is possible through repurposing of data that comes out of the interactions with the IT systems. What do you think about the possibility of clicking on a link in a virtual learning environment that lets you know how engaged your students are?

The use of AI lets you predict interventions that can help students achieve their potential.

  • Virtual Reality and Gamification

Passive methods of learning have low retention rates, and there should be more of participatory learning for the students. The use of immersive learning techniques that involve the use of augmented reality, virtual reality, and gamification give students first-hand experiences through graphical simulations that enhance learning by extending the concept of experimental education.

Other futuristic ideas and trends include AI and cloud-based technologies in education.